Ford Warriors in Pink (2012)
Public Service Announcement
Warriors in Pink is Ford's breast cancer initiative that donates 100% of the net proceeds of their fashionable apparel line to breast cancer research. The piece follows 11 breast cancer survivors as they meet for the first time after being chosen as Ford Warriors in Pink Models of Courage. After a rigorous selection process, these incredible women and men volunteered to share their energies and stories of survival with the world. We meet the masterminds behind the cause and get a sneak peak of the 2012 apparel line. As the launch piece for the program, this film hopes to inspire and motivate people to take action and stand up against breast cancer.
Credits
Director - David Modigliani, Matt Naylor
Producer - Tanya Schurr
Production Company - Flow Nonfiction
Cinematographer - Nicola Marsh and Brian Burgoyne
Editor - Matt Naylor
Music - David Rice
Sound - Pony Sound
