Re-Branding Birth Control
Public Service Announcement
The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council launched a groundbreaking first-ever national public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. It directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently to help prevent unplanned pregnancy.
Benefiting: To Be Determined
Credits
Director - Greg Bell
Producer - Emily Skinner; Production Company - Epoch Films; Screenwriter - Lisa Rettig-Falcone and Al Kelly, Euro RSCG New York; Cinematographer - Chris McPherson
Editor - Dave Anderson and Mackenzie Cutler; Sound -
Music - Butter Music & Sound. Music by Andrew Sherman. Lyrics by Nicole Renaud.
